Saturday, July 3, 2010

Profits in iPad Apps

The introduction of the iPad has created a massive market opportunity for application makers. In the wake of the iPhone, the iPad has the benefit of preexisting applications, a large screen resolution and more power. These, however, are also caveats for the iPad developer. A saturated application market coupled with slightly more complex customer demands makes the iPad app market even more cutthroat than developing for the iPhone. If one is to garner success from the venture then one needs to know a few simple guidelines and trends to be ready for success!

Timing is one of the most crucial components of this success recipe. The market is already sodden with iPhone apps that work on the iPad. If you have an original idea for an app, the time to get it out is now. Of course throwing too soon won't be very effective if your app doesn't turn heads.

Baring the perfect market timing, the best thing you can do is make iPad-centric applications that make the most of the hardware. The iPad has a much larger screen than the iPhone with a resolution of 768 pixels by 1024 pixels. The iPad also has more available memory and a better processor than the iPhone or iPod touch. Use this to your advantage, focus on apps take the iPad hardware to the limit.

In order to make iPad-focused apps you also better make sure you're fully familiar with the iPad's capabilities and how to create for them. Here are some iPad-specific features: Split View — the screen is split into two parts with the master view on the right and content o the left. Popovers — liken to a pop-up on a PC or Mac, it's a small fixed screen that pops out and allows the user different options. Custom Keyboard — the iPad allows you to make a custom GUI (Graphic User Interface) for the virtual keyboard. The iPad also has superior file extension support, advanced text processing and gesture recognizers (the latter being shared with the iPhone).

If you're already an iPhone app developer you can greatly increase your existing apps' chances of being purchased by upgrading. Create iPad versions of your applications that can use the hardware to it's fullest and make use of the superior components to add dimension to your applications that clients never thought possible.

While these guidelines are key to app success, there is one that is absolutely essential: Know your market. Research has shown that the largest percentage of iPad users are in the 30-54 demographic and usually those with higher-than-average income. This demographic focuses on business oriented applications that can increase productivity as well as functional tools. The second top choice for applications is gaming and then news. Your bets bet is to examine the top five or six type of applications that fit your target market and research them. Compare and contrast them and then decide what you can create that will give you the edge. What differentiates you from the rest and makes your applications more important? What makes your application marketable?

The rest is essentially up to you. Just remember that all of these guidelines work best in conjunction with each other. If you make an excellent application and market it to the wrong demographic, it's basically useless. If you don't get the timing right, it won't matter how wonderful or well-marketed you app is; the market is being saturated like a salty sponge as we speak. Use your creative talents and intellectual connections to create something special and you're all but guaranteed success!

Visual Literacy: A Brief Review

Visual literacy is not a term that many people are used to hearing but it's one of the most significant phrases of this century. It describes our ability to see and recognize represented objects. Visual literacy today is far more advanced than it was just 50 years ago; or even 20 years ago.

Through the use of technology we've vastly improved our ability to experience new things visually. We can look at an entire photo gallery online in under 2 minutes and have at least a basic understanding of what we saw and how it affected us. An image that would have taken 10 or 20 seconds to fully understand in the past can be recognized in less than a second now.

Examples of this in effect can be seen in the film industry: Older films will have a lot of establishing shots and scenes that seem to go on forever to us these days. It actually took longer for people to comprehend what was going on because the medium was new and no one had grown up with it. Cuts were longer and mostly flat.

Because many of us today have grown up with not only film but computers and other technology, we've been programmed from an early age what to expect. Today's movies are filled action; the cuts are dynamic and fast.

Given the current trend of technology, there's no telling what advances we'll see in the future. Visual literacy maybe something that's eventually inherited, not learned.